Commercial Arts
Expand your creativity in this vibrant and hands-on course designed to introduce students to the exciting realm of visual communication and design. The program is crafted to provide students with a comprehensive understanding of artistic principles, design techniques, and digital tools essential for a successful career in the commercial arts.
Whether you aspire to become a graphic designer, digital illustrator, web designer, or pursue related fields in visual communication, this course provides a solid foundation in commercial arts and digital design. Students will leave with a robust portfolio and the skills necessary to thrive in the ever-evolving and dynamic world of visual arts and design.
Introducing students into the industry of digital art, marketing, branding, photography, and screen printing. Students learn how to use professional software and equipment to create designs that you see within our community and beyond.
Program Objectives
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Explore the fundamentals of visual arts, including elements and principles of design, color theory, and composition.
Develop a strong foundation in drawing, sketching, and basic artistic techniques.
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Learn and master industry-standard digital design software, such as Adobe Creative Cloud applications (Photoshop, Illustrator, InDesign).
Explore the integration of traditional and digital art techniques in visual communication.
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Dive into the principles of graphic design, including layout, typography, and visual hierarchy.
Create visually compelling designs for various mediums, such as print, web, and social media.
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Explore the importance of brand identity and design memorable logos.
Develop skills in creating cohesive visual identities for businesses and organizations.
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Experiment with digital illustration techniques.
Explore multimedia design by combining graphics, audio, and video elements and how to combine physical art, photography, and digital art to great unique and original designs.
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Stay updated on current trends and innovations in the commercial arts industry.
Explore the business side of commercial arts, including freelance practices, client communication, and project management.
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Compile and curate a professional portfolio showcasing your best work from the course.
Receive guidance on portfolio presentation and strategies for showcasing your unique artistic style.
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Connect with professionals in the commercial arts field through guest speakers, industry visits, and virtual interactions.
Gain insights into diverse career pathways, industry expectations, and potential internship opportunities.
Concurrent Enrollment
UMF ART 112A Digital Imaging 3 Cr.
